Advertising, Art and Design

  • Charlie Lochner - Instructor

    Mr. Lochner is certified in Graphic Arts, and holds a Type M Teaching Certificate, a Masters in Vocational Education, and a Bachelor in Fine Arts from M.C.A.D.


     

    1 semester. Grade level 11-12.

    May be taken 2 times with a “C” or better in order to advance in this class. AM and PM sessions offered

     

    Why take this course?

    • Access over 150 diverse, professional designers, fine artists and other creative industry leaders
    • Create alongside industry professionals as a student intern
    • Unleash new creative skills in a friendly and cooperative classroom studio environment
    • Expand your options with Adobe industry certifications

     

    Advertising, Art & Design is designed for the student interested in acquiring entry-level skills in the commercial art field. In the first semester, students are introduced to typography, advertising approaches, color and design theory, illustration, magazine and packaging layout and design, marketing, web page layout, symbols and logo design. Students are also assigned computer production jobs to complete within the working parameters of time and standards of quality. In the second semester, students receive an in-depth study of practices common to a fine art and an advertising design studio. Students develop advanced layout and computer graphic skills using Adobe InDesign, Photoshop and Illustrator programs. All students will complete a portfolio of assigned projects which demonstrate a mastery of basic entry skills in one or more of the following areas: game design, illustration, advertising, marketing, computer graphics and desktop publishing, architectural design, and industrial design using 2D and 3D software. Professionalism is emphasized every day.

     

    Credits and Certifications

    .5 English

     1.0 Elective

     

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